Q1 2017 | MARCH ISSUE

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76
Culture

AN UNADORNED GENERATION

Responding to the generational shift is of utmost importance to jewelry retailers and manufacturers. Shifting from “exclusivity” as the basis for advertising to qualities like “artisanship” and uniqueness” may spell the difference between success and failure in the 21st century.


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96
Website Development

BANG FOR YOUR WEBSITE BUCK

You get what you pay for”. But that saying may not always reflect the truth. When it comes to building a website, it profits a retailer or manufacturer to know what to pay for and which elements have the most value for businesses in the industry.


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75
Cybersecurity

THE ELECTRIC WALL

The advent of the internet age has been a boon for the jewelry industry. However, what risks has e-business brought to jewelry retailers that are thoroughly different than the threats of the pre-digital era? And more importantly, how can retailers protect themselves?


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16
Advertisement Investing

BILLBOARDS VS. INTERNET BANNER ADS

Taking advantage of billboards to advertise jewelry has traditionally been the backbone of high-end retailers’ advertising strategies. But what are the costs of billboards relative to internet-based advertising, and how can retailers and manufacturers find what works best for them?


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32
CMS Development

BUILDING A WEBSITE’S ENGINE

A content management system organizes the data of a website and makes it accessible to both the staff and shoppers. But a CMS is only as useful as the modules that a company builds into its structure, and the services that maintain it.


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