q2 2018 | summer issue

"A jewelry retailer? Over 2,500 CEO's of prominent jewelry
companies in the U.S. and Canada read Jewelers & Technology
Magazine. Subscribe today to keep on the cutting-edge of
jewelry technology and social trends."

34
Social Media

Focusing Facebook

What sets Facebook apart from other social media, and what are the special tactics that retailers should utilize to properly advertise on it?


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48
Marketing

The Cult of Conversion

While conversion marketing and brand marketing are often seen as two opposing teams, they’re better seen as two sides of the same long-term strategy.


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18
Uncategorized

Better Business Branding

Brand marketing isn’t just a case of throwing things at the wall and seeing what sticks. Instead, there’s a science to what makes a brand stick in the mind of consumers.


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62
Mobile Technology

Being Smart About Smartphones

When designing mobile-friendly e-commerce, starting from a philosophy that places smartphone shoppers first is a winning strategy for contemporary retailers.


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30
Mediated Reality

The Augmented Engagement Ring

Augmented reality, virtual reality, and holograms are three big venues for retailers looking to offer cutting-edge cool to tech-savvy younger consumers.


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87
Technology

Transjewelryism: The Convergence of Tech and Jewelry

The boundaries between “technology” and “aesthetics” are quickly blurring, and manufacturers are adapting technology in jewelry design in creative and surprising new ways.


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13
Website Development

Everything You Always Wanted to Know About E-Commerce (But Were Afraid to Ask)

Had questions about building a website for your business? Discover answers to some of the most common questions posed by retailers.


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